Sunday, January 25, 2009

Brand building, people and more....

I am supposed to write frequently, as my dear cynic friend Anand pointed out (sorry, couldn't resist the cynic bit!) :) . I have been thinking my blog is way too arbit, and I need to organize it. But such is my laziness and so vague are my thoughts, that I don't think I will do a very good job. Anyway coming back, I have been meeting a lot of people recently, and I have realised people tend to brand you based on your scores, educational degree- college and school and blah blah. I am quite the brand fan and this post is a result of all those thoughts.
Branding no 1: Based on educational qualification:
Person (P) : What did you study in college?
Me (M): Computer Applications.
P thinks: Oh ho. Non engineer. Hmmm. Wonder what wrong. Must be of average intellect. Didn't get good grades in school? I wonder. Didn't want to pay for an engineering seat? Not a commerce student also. B. Com or B.A Eco would be decent. But BCA? Weird. Definitely weird. Further questioning needed.
Branding no 2: Based on college studied in:
P : Where did you study?
M: Stella Maris.
If P is a guy he thinks: Oh ho ho. Andha babe college o. Might not have brains, don't know about that, but will definitely have pretty classmates. Should ask for intro. But yes, she will throw attitude. Might not have any substance, but will talk like she knows everything. And loudly at that.
If P is a girl, but non Stella Marian, she thinks: Oh ho ho. Andha college o. No substance at all. Will shriek and scream for every small thing. Will hug and kiss and what not. Better stay a mile away.
If P is a girl and a Stella Marian: Will shriek and scream and hug and kiss you.
Branding no 3: Based on school studied in:
P: Which school?
M: Vidya Mandir, Mylapore.
P thinks: Oh ho ho ho ho. Geek school for CBSE students. Must be intelligent. Also very nerdy. Must have gone for IIT coaching. Very conservative school also. Hmmm. Should we cut out the Stella opinion then? Direct conflict. Cha.
Branding no 4: Based on place of work:
P: Where do you work?
M: I worked in Infy at first.
P might have two opinions. The ignorant view: Infy. What a big company. Such repute. Amazing that you got in. That too with just a BCA. Must be very good.
The software engineer and more aware view: Oh, I am from TCS/ CTS/ Wipro/ Satyam!! Which division??
And he/she secretly thinks: Just like us. Washout. How many bloody people are employed in this industry??!!!
M: Now I work with my father in his manufacturing company.
Again, two views.
View 1: Oh, ok, must be an excuse for not doing anything at all in life. What can she do there of all places?
View 2: Hmmm. Thats new and interesting. Different profile. This could lead somewhere.
And I am thinking (in my own self centred way): Siggghhhh. Here we go again. Does anybody care about the rest of me???

5 people's 2 cents:

Anand Chandramouli said...

Not bad :) But u did miss out one other parameter of classification ;)

Keep writing!

skullz said...

U make me feel like a graduate from Standford University .. :D given my school and my marks people think I am from the school of mentally retarted :D .. Lets see if u maintain the same brand of modesty once u are a MBA graduate from a b-school else I ll jus have to sing u this song "you were just too busy being fabulous- Eagles" :) BTW interesting post!!

Dipti said...

Hee heee... gud one babe! U know u shouldddd come to my side of the world then... here people don't care about your industriousness or IQ n all as long as the rest of the parameters score hight (eg-funny/intersting conversationalist, well kempt, "resourceful", rich, sweet n nice to everyone etc, etc) :D
I really dunno which side I wanna be really.. again stuck in the middle! :P

bitter_chocolate said...

@ anand: :P i dont like that classification. anyway, did mention something abt babes na...

@skullz: with a holier than thou attitude, i shall say that i ll always remain grounded and value oriented. u can crown me ms.india now :)

@dipti: i wdnt like being there either. i hate being judged. and half the time i m busy judging myself in my head and making myself miserable :)

Vignesh Kumar said...

you have a gift ofinking ur ideas ..in a way that people will enjoy reading.keep up d good work..don worry.Brands are a necessary evil.wen ya fightin it out it feels difficult..once d monopoly is established..Swweeet..!!hang in der n make ya Superbrand.
hey n i do care about the rest of u..